Great Peaks Music Festival

As the brand designer for Great Peaks, my goal was to capture the spirit of both the event and the cause it supports. Drawing inspiration from the Blue Ridge Mountains, I used a palette of striking blues and warm autumn oranges to evoke the natural beauty of the landscape. The design blends organic, hand-drawn elements with modern typography to reflect the folk music roots of the festival while keeping it approachable and inviting. Every aspect of the branding speaks to the unity of community, the resilience of those affected by Hurricane Helene, and the healing power of music, art, and food.